Your privacy

Anclote River Tropical Fruit Trees, LLC, New Port Richey, Florida. Effective November 5, 2026.

What we collect and why

Everything this site and its account feature collect, in plain language. Only James sees it, plus the service that holds it.

Never collected: your full card number, your exact location, or anything you type into the grove planner (its ZIP lookup runs on your device and never leaves it). We don't sell or share your information, and we don't run ads.

Emails and alerts: every alert and reminder email has a one-click unsubscribe link that works right away, and our mailing address. Back-in-stock, order and care alerts wait until after 8 AM Eastern; freeze alerts go out when the forecast changes, because that's the point of them. Freeze texts are sent by James by hand, only to people who turned freeze alerts on with a cell number, and only between 8 AM and 9 PM; reply STOP and he takes you off.

Your choices: turn Google Analytics off below, turn any alert off on the Account page, or delete your account there; that erases your account details at once. To ask what we hold about you, or to have a form message deleted, email [email protected].

If this policy changes, the new version goes on this page with a new effective date.

Visit counting

This site uses Google Analytics to count visits. It records which pages are viewed, roughly where a visitor is (city or region, from the internet address), the kind of device and browser, which site or search sent them here, and taps on the call, text, email and "Buy online" buttons and request-form sends. It sets Google Analytics cookies in your browser to tell a returning visit from a new one. We use the totals to see which pages help people. Google's own policy: policies.google.com/privacy.

Cloudflare, which hosts the site, sees each page request to deliver it and keeps its own traffic totals. It sets no cookies.

The request form

The variety request form sends what you type to our email through FormSubmit (formsubmit.co). We use it only to answer you and to tell you when a tree comes in.

Buying online

"Buy online" opens a checkout page run by Square (square.link). Square handles the card payment under its own privacy notice, squareup.com/legal/general/privacy. We receive the order, your name and the phone number you enter, so we can set up pickup. We never see your full card number.

Accounts and alerts

An account is optional; you never need one to buy a tree. If you make one on the Account page, we keep your email address, and only what you choose to add: your name, cell phone number, Florida ZIP code, the trees you're watching, and which alerts you turned on, with the date you turned them on. It's stored on Cloudflare, which hosts the site.

• Your email gets your sign-in codes, and the freeze or back-in-stock emails you turn on.
• Your ZIP code finds your National Weather Service forecast and your USDA hardiness zone. Your ZIP goes to the weather service as map coordinates; your name, email and phone never do.
• Your cell phone is used only for freeze texts, and only if you turn freeze alerts on. James sends those himself from 727-777-2834; nothing texts you automatically. Reply STOP and he'll take you off.
• If you turn on alerts on a phone or computer, your browser gives us an alert address for that device (it goes through your browser maker's push service: Apple, Google or Mozilla). We use it only for freeze, back-in-stock and order alerts. Turning alerts off, signing out on that device, or deleting your account removes it.
• If you add trees to "Trees in your yard", we keep the fruit, the variety and the month planted, to show their care and, if you turn it on, to send one care reminder email on the 1st of each month.
• Your orders are looked up in Square by your email address when you open the Account page. We don't copy them into your account.

Delete your account on the Account page at any time. That erases your details, trees to watch and alert settings right away. Orders you paid for stay in Square's records, as payment law requires. Sign-in codes and old sign-ins are cleared out automatically.

Do Not Track and children

This site doesn't change what it does when a browser sends a "Do Not Track" signal. To stop visit counting, use the Google Analytics switch on this page. The site and accounts are meant for adults; we don't knowingly collect information from children under 13. If you think a child gave us information, call, text or email us and we'll delete it.

What stays on your device

A few display settings are saved in your browser for your next visit: colors, motion, the music switch and volume, the magnifier, the welcome tour, the diary map view, and whether you've seen or turned off visit counting. If you sign in, your browser also keeps a sign-in key so you stay signed in; signing out removes it. None of these settings leave your device.

What we don't do

We don't sell or share your information, and we don't run ads.

Questions

Call or text 727-777-2834, or email [email protected].